In 1995, Larry Kaiser and two partners formed a company called Amazing Concepts LLC. They were then introduced to the gentleman that is responsible for putting together the formula for Nok-Out. By the end of the year, Amazing Concepts LLC was setting up distribution in the United States, and they were in about six different states selling their product.

That year, we trained new distributors in the business, and at the end of the year, we broke even. Our big break came when a newspaper writer purchased the product. He decided to do a newspaper article about the product for one of the distributors. Not only did it help the distributor, it also went across the country and helped get a number of new distributors.

Amazing Concepts LLC has continued to grow each year. In 2003, we presented our formula to the EPA. After hours of testing, we got EPA registration for the product as a "Broad Spectrum Disinfectant." In the year 2006, we started to look at going international, and we are now selling to many people worldwide. We intend to continue with the growth of our product through the free world with new studies and research.